PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´

✻ [BOOKS] ✯ The Curve By Nicholas Lovell ❅ – Tyrakel.de It’s the ultimate business uestion of our time How do real companies make money when customers expect and often get products for free?There are millions of potential customers in the world Most It’s the ultimate business uestion of our time How do real companies make money when customers expect and often get products for free?There are millions of potential customers in the world Most of them won’t pay anything for your product But some will pay almost anything Thechallenge is to find the latter without wasting time and money on the formerIn The Curve Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle From video games to pop music to model trains the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiencesIn many cases businesses can win by sharing their product or a version of their product for free allowing it to spread as widely as possible Eventually a huge number of freeloaders spread the word to the superfans who value that product the most And a small number of superfans will love a product so much that they will spend substantial.

Sums of money on it—given the chance These high value customers are enough to fuel a profitable business For exampleNine Inch Nails front man Trent Reznor gave away his album for free to find the 2500 hardcore fans who wanted the 300 limited ultradeluxe editionBigpoint an independent game developer released three adventure games to 130 million users—and made 80 percent of its 80 million revenue from just 23000 users who spent money to upgrade their game playing arsenalKing Arthur Flour shares useful recipes and tips on its Web site enchanting a cult of devoted bakers many of whom happily travel to its Vermont headuarters for expensive specialty baking classesThis approach doesn’t apply just to digital products any With the advent of 3D printing customization of physical goods is easier and cheap and companies can truly tailor their offerings to their customers A doll company can personalize everything from hair color to eye shape and automakersand technicians can create laser scanned replacement parts fo.

PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´

PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´

curve free The Curve MOBISums of money on it—given the chance These high value customers are enough to fuel a profitable business For exampleNine Inch Nails front man Trent Reznor gave away his album for free to find the 2500 hardcore fans who wanted the 300 limited ultradeluxe editionBigpoint an independent game developer released three adventure games to 130 million users—and made 80 percent of its 80 million revenue from just 23000 users who spent money to upgrade their game playing arsenalKing Arthur Flour shares useful recipes and tips on its Web site enchanting a cult of devoted bakers many of whom happily travel to its Vermont headuarters for expensive specialty baking classesThis approach doesn’t apply just to digital products any With the advent of 3D printing customization of physical goods is easier and cheap and companies can truly tailor their offerings to their customers A doll company can personalize everything from hair color to eye shape and automakersand technicians can create laser scanned replacement parts fo.

10 thoughts on “The Curve

  1. Andrew Andrew says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBII've read a lot of business books in the past two years some for pleasure and some for work And I'm pretty bored with the build your business in these 463 useful steps genre or the I did it you can too type full of helpful summary boxes at the end of each chapter The Curve doesn't do these things which automatically makes it a star above the rest And then it takes a very simple idea and expands clearly on it without much wandering In the digital age


  2. Andrew Saul Andrew Saul says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBISimply excellent book about the changing reality of pretty much all business models but especially those which are seeing a large shift to digital means or are digital entirelyLovell fills this book full of entertaining and informative examples of both sides of the coin businesses embracing the curve and those being attacked by itHe imparts to the reader a fully formed idea of the common theory behind what is happening in all these cases and gives starting points for a wide cross section o


  3. Nurul Nurul says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBIBought the ebook from google play read a bit of it and then forgot about it for three years before coming back to finish it I can say now in 2019 most of the points has been widely used nothing much is new any In f


  4. Samantha Fanaken Samantha Fanaken says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBII've worked in publishing for years and we've long been facing in the digital threatopportunity so it was an absolute joy to read a book about how exciting the future can be Full of great stories from Trent Reznor to why 3D printing will mean the end of the mass market Can't recommend this if you work in media of any form and want to think about how we could do things differently and face the brave new world feeling inspired


  5. Michael M. Michael M. says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBII started reading this book after VidCon this year and think that it is a pretty good treatment of what's happening online It will be interesting to see if other futurists pick up what Lovell is laying down here


  6. Dain Hedgpeth Dain Hedgpeth says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBIDain's summary Moving from age defined by manufacturing and models optimised around duplicated products market set price points and mass marketing into age of information products easy segmentation and customisation even in physical new business models seem to have an edge One price point and offering for everybody is crazy you leave money on the table on both sides of every customer and b


  7. Ada Ada says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBII will start with a disclaimer I don't think I'm the intended audience of the book I'm a so called millennial part of the terrifying force of change that this book is trying to adapt businesses to First of all one of the most interesting ideas behind the curve is that you should allow your fans to pay you however much they want to subscription models are looked to as inferior as they limit the amount of money the most devoted fans may spend on your ser


  8. Mark Speed Mark Speed says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBIAnother one of the plethora of books about how to survive the changes to buying behaviour wrought by the digitalisation of the economy Thankfully it's not written in the style of my opening sentence Executive summary stuff's becoming free You need to get happy with the fact that most people are going to use your service for free or download your stuff free You have to figure out ways of getting your fans to buy stuff at higher prices by offering them something that really appeals to themNearly gave it three stars rather than four It's thorough but at the risk of labouring a point and being over long On the other hand they guy's got to fill a book rather than do a one hour presentation and he at least does a good job of providing examples from the real world then finishing by telling various business sectors where he thi


  9. André Bernhardt André Bernhardt says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBIActually I tend to know know Nicholas briefly from some gaming events I already knew that he is a good and entertaining speaker but after finishing the book I can also say that he is also an excellent writerSo finished the book in a few days as it was fun and also very insightful If you are interested in business models and how to shape your business for the future so it may benefit from the disruptive digital changes we are enocuntering in these times go and read it You won´t be disappointed


  10. Touko Tahkokallio Touko Tahkokallio says:

    PDF/EPUB Nicholas Lovell ´ The Curve PDF/EPUB µ ´ curve free, The Curve MOBINicholas Lovell the writer of Gamesbrief blog among other things is a kind of a pioneer in understanding the economics of digital revolution and free to play The curve condenses many central ideas of making money in the world of free digital content and distribution into a nice package As a book it is just OK but the central idea behind the Curve is a must to know for all people working in the bussiness of free


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